Online Reviews For Automotive Dealership Sales

Online reviews on automotive dealer websites are a valued feature and play a key role in influencing customers’ automotive purchasing decisions. Online reviews are sought after by customers who use the Internet at every stage of the car purchase process, because they offer existing customer experience on vehicle models, services, policies etc. from certain automotive dealers. It is important to include online reviews and testimonials on the dealer’s website because it helps retain existing customers and build initial trust among potential customers. This helps increase sales because potential customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

Because online reviews are like online conversations between customers, automotive dealers need to be actively involved in them which can result in sales growth. Automotive dealers can increase online reviews and testimonials by existing customers to generate new customers by targeting them efficiently at every step of the car buying process.

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Automotive Companies

Automotive companies around the world produce various types of automotive, such as cars of various models. The automotive industry is one of the fast growing industries. With a history of more than a century, the automotive industry has marked the entry of many small and large automotive companies in various countries in the world.

Few of the world-class automotive companies who have spread wings in many countries include the followings.


Toyota is one of the most reputed Japanese automotive companies that have developed world-class cars in economy, mainstream, and luxury segment. Few of the most popular models of Toyota are, Betla, Camry, caldina, Corlla, Crown, Dyna, Prius, Inniva, Porte, Qualis, and many more.

General Motors

General Motors (GM), the USA car manufacturing giant has so far manufactured many world-class automobiles. Few of the most successful brands produced by GM include; Buick, Cadillac, Chevrolet, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall.


Volkswagen, the famous German automotive company owns nine other active automotive companies, such as Audi AG, Bentley Motors Ltd., Bugatti Automobiles S.A.S., Lamborghini S.p.A., SEAT, S.A., Skoda Auto, Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, MAN AG, and Scania AB.


Ford, the USA automotive giant is the industry innovator that manufactures some of the best and finest models of cars, buses, trucks, and tractors of the world. Depending on the local and regional preference, climate and geographical conditions, Ford designs and develops different varieties of automobiles.


Honda is a famous Japanese car manufacturing company that has spread its wings to all most every parts of the world. Honda is known to produce few of the best automotive products of the world.


Hyundai is a South Korean automotive giant that offers some best cars in the world. Some of the most successful cars manufactured by Hyundai include; Accent, Santro, Azera, Dynasty, Elantra, Genesis, Getz, Sonata, i30, i20, and i10.


Suzuki is another Japanese car and bike manufacturing company, which has earned god name and fame in the domestic as well as international automotive market. Swift, Esteem, Vitara, SX4 A Star are some of the best models designed and developed by Suzuki.

Tata Motors

Tata Motors is an Indian automobile manufacturing company that has recently created sensation in the automotive industry by acquiring Jaguar, one of the most famous brands of Ford. The company produces, cars, trucks, three wheelers, and other heavy vehicles.

Nissan GT-R Liberty Walk Body Kit

Nissan GT-R has become one of the iconic sports cars to date. In fact, various home modifications to release a special body kit to make the car appear more ferocious. This is an extraordinary condition, and this is exciting news for lovers of the Nissan GT-R.

If you often surf the internet maybe you will find out that the body of the Nissan GT-R Liberty Walk edition was recently released. The modification component is offered in several different materials. First is a carbon body kit. This type is priced at USD70,200 and USD73,570. The price is even more expensive than the used Nissan GT-R in the United States.

Then there is a mixture of FRP with carbon priced at USD54,540 and USD53,050. Whereas FRP, CFRP and carbon materials are sold at cheaper USD43,960 and USD42,880. Very fantastic price, right?

Meanwhile, body kits with pure FRP material are the cheapest options, USD34,020 and USD33,480. Also offered a water suspension which is priced around USD 7,900.

This body kit successfully made the Nissan GT-R become more sporty and more attractive to many modifiers. However, there is no change in the spur sector, it still relies on a 3,800cc twin-turbo V6 engine powered at 480 hp. In other words, if you want to modify the Nissan GT-R, then you have to give up your car in terms of speed and acceleration.

Install Car Air Suspension

Car modification is not only about appearance, but also about comfort. One way to get comfort in a car is to pinch air suspension. In addition to slamming becomes more soft, this component can make the ground clearance shorter.

This type of air suspension turned out to start from a simple idea, which is to combine diverse capabilities per in one container. Unfortunately, the complex system makes the price and maintenance simple. So do not be surprised if the air suspension is usually only used by premium cars as a standard suspension. Because mass production cars still rely on conventional springs and shock absorbs.

Air suspension is more widely used in modifications. Especially for those who often participate in modification contests, because the height of the suspension can be adjusted just by pressing the button so that it is suitable to take part in the modification competition.

Unfortunately the convenience must be paid handsomely which is one of the shortcomings of the water suspension itself. The price of air suspension packages ranges from USD1,296.14 to USD3,600,39. This price is indeed suitable for the pockets of premium car owners. Well, if you are among those premium car lovers who have unlimited funds, then you should prioritize driving comfort.

More Complete and Safer Features – KIA Grand Sedona Diesel 2019

KIA Grand Sedona Diesel 2019 really does not play in plugging competition in the car market. All KIA output cars are full of attractive and full features namely KIA All New Picanto and All New Rio, KIA also presents the KIA Grand Sedona Diesel 2019 which now offers more complete features and also guarantees higher safety.

Big MPV from Korea is bluffing other opponents from Japan. Because based on test results on the KIA Grand Sedona alert in 2018, this large MPV diesel engined car has the potential to bulldoze opponents in its class. In addition to being free in the cabin, the engine is also fun to use on long trips.

From the front, a direct difference can be seen from the previous model. Now, the latest KIA Grand Sedona uses a grille with a new design that is plated in chrome finishing that gives a touch of aura more luxurious. The shape of the bumper is even more sweet with the presence of chrome trim which flanks the LED Fog Lamp tech.

Bringing the 2019 KIA Grand Sedona Diesel runs in the darkness of the night will also be calmer thanks to the front headlights that already use LED technology. The previous Grand Sedona still relied on an ordinary halogen bulb. This LED technology lamp provides brighter lighting, saves power, and has a quick response when turned on.

While on the side, this KIA Grand Sedona Diesel car does not show any difference from the KIA Grand Sedona that was sold a year earlier. Still with a big figure, this car gets two tone alloy wheels 18 inches in diameter combined with tire alert Kumho 235/60 R18.

At the rear, the difference with the previous edition is at the bottom of the rear bumper of the KIA Grand Sedona. Now there is a more sporty use of curves in the cat’s eye house on each side than before that extends flat. While the rear lights are still retained from the previous model, but now it uses LED technology.

Although prioritizing functional elements and using quality leather, however, there is no significant difference in the dashboard of the Kia Grand Sedona 2019 when compared to the 2016 models. The design is fairly classic for the digital era that is currently developing. But you do not worry, abundant storage provides advantages in terms of practicality and air conditioning settings are also already digital technology.